Health, fitness and wellness is growing in demand. American consumers currently spend an average of $155 per month on health, fitness, and wellness. It comes out to more than $112,000 per lifetime.
They spend more on HFW than on college tuition.
Even though consumers are spending on HFW, many healthcare clinics are giving their knowledge, tips and advice away for free.
They are not monetizing their valuable knowledge.
As insurance reimbursement declines, many healthcare clinics are looking for new ways to generate revenue, and are looking at HFW as a possible channel. However most are simply charging “per session” rates of $20-$35, or $50 per month memberships. This haphazard method, that follows along the lines of fitness center memberships, doesn’t work for healthcare clinics.
Many clinics end up dropping their HFW programs, or it fizzles out on its own.
In this article, I give a brief glimpse into what it takes to monetize HFW on the front end.
All it takes to monetize HFW for healthcare pros is:
- Have a program targeting a specific group of people
- Name the program
- Clear set of benefits
- What they’ll learn
- What they get
- Who it’s for
- What type of results they can expect
- Value of the components
- Proof in the form of Testimonials, case study*
- A one time pay option
- A payment plan option
- Other specifics: when it starts, what to expect*
Having this on a one-page sheet of paper for in-person interactions and a web page* (sales page) that goes to a payment page are essential to increasing sales of your HFW program.
Make sure to offer Paypal on your payment/shopping cart page since many consumers feel safer paying via Paypal. With all the fraud, identity theft, and fake products whirling around the internet, Paypal is the safest way to buy online and most consumers know that. I experimented and found 40% more sales of the exact same product when adding Paypal as an option to pay.
If you want to learn more on how to Monetize HFW, click here.
Reginald Tiu says
James, I can relate to what you said in the article. The post rehab wellness and medical yoga that I offered were not very successful. I am very excited to offer the HFW the right way.